Hes microsofts chief storyteller and before i get too sniffy about his job title, i have to. We didnt show them a piece of technology and ask them to please write about that. One day eight years ago, microsoft chief storyteller steve clayton figured he was going to get fired. Steve clayton chief financial officer macmillan cancer. Posted by rob knies over at the next at microsoft blog, steve clayton has just published a post about the latest issue of the things weve learnt about series from the sociodigital systems sds group at microsoft research cambridge. Clayton started writing a blog that recounted internal lessons he. Not a human in sight except bill in front of a cold global software assembly plant staffed by humanoids. His team is responsible for showing the more human side of microsoft and how they are actively changing and improving the lives of their customers.
The art and science of storytelling in the digital age. Aidan booth and steve clayton who have successfully launched several multimillion information products since 2006 are just about to launch their new ecommerce training course called 7 figure cycle. This journey began a long time ago with a blog and then became a day job. Since that first story, theyve stopped begging, borrowing, and stealing from internal resources to publish content about the people inside microsoft, and built out their team to. Microsoft launches vainglorious wave site the microsoft blog. Steve clayton editor, author at the ai blog microsoft blog. As a branded business, microsoft has used gates reputation as a meaningful way to create a unique brand offering while meeting the needs of its consumers. If youre like me, youre already thinking about what this could mean in the real world. Whether architects are conceiving everyday homes and offices or the headlinemaking architecture of blobs and crystals, technology acts as. Since 2004, psfk has provided insights, research tools, advice and immersive experiences to help our members as they build better products, services, marketing and retail. The power and future of lightspace its just natural.
About contact twitter instagram the friday thing dreams are really just our brains defragmenting overnight. Heres some information from microsofts steve clayton, who wrote a blog post on lightspace. In his time at microsoft he had moved up from a systems engineer to the director, cloud strategy based in london. Select this result to view steve r claytons phone number, address, and more. Steve is related to larry m copeland and heather r copeland as well as 3 additional people. With my own lifelong passion for design i immersed myself in the community and got a frontrow seat on a journey that has its roots as far back as the late 90s with encartas bold use of typography and clean interface. Steve clayton phone, address, background info whitepages. Over at the next at microsoft blog, my buddy steve clayton wrote up a short piece on what i carry in my gear bag as part of his tools of the trade series. Some of those waves weve missed, but were nothing if not persistent, steve clayton tells me. Steve joined microsoft almost 20 years ago and in this tedx talk. A few thousands posts and a few awards later, steve was invited to bring that storytelling to microsofts hq near seattle and take on the chief storyteller role. See the complete profile on linkedin and discover steve s. Microsofts ceo satya nadella and chief storyteller steve clayton filming in the. Thanks to steve clayton, editor of the next at microsoft blog, now we people will be pretty amazed.
The idea was to bring authors in to expose them to what some people might think is science fiction. Thought to be another steve dont worry, he was obviously the right fit for the role, hes been storytelling for microsoft ever since. Individual it professional male blog of the year steve. Chief storyteller at microsoft shares insights from his journey steve. The final two shots show a spooky bobble head clayton that one of our teams sent me a few months back and my trust microsoft name badge which i havent used in at least 5 years but it reminds me of when i started at microsoft and did a lot of presentations. In a recent blog post on the companys web site, steve clayton, a design manager at microsoft, wrote that company executives finally understood about three years ago that the look of the software was just as important as what the device could do. We have the ability to work with them to show sides of microsoft that folks dont always get to see. Steve clayton has been with microsoft for 21 years and was accidentally hired.
Steve clayton, microsoft s chief storyteller, and steve wiens, microsoft story labs creative director, present at seattle interactive conference. Steve clayton, microsofts chief storyteller, and steve wiens, microsoft story. Steve clayton is microsoft s chief storyteller and general manager of microsoft s innovation, culture, and stories team. Steve clayton is microsofts chief storyteller and i ask him what his. Find contact and company information for business people in our free business information database. Terms such as content marketing and native advertising are merely buzzwords, and all that matters is good stories, according to microsofts chief storyteller. The team is responsible for microsofts company storytelling, both internally and externally, with a mission to change the perception of microsoft through stories. There was a microsoft blog back then that covered what microsoft. Previously i, and i suspect millions of others, perceived ms as a leviathan without a heart. Microsoft had an official blog, but this was separate, and i was not an. Microsofts 88 acres broadens the landscape for corporate storytelling. View steve clayton s profile on linkedin, the worlds largest professional community. Email is unfashionable and outdated steve clayton, microsoft extraordinaire and geek in disguise, posted an interesting set of statistics over the weekend, via socialnomics, on the.
From a hobby blogger to the head of storytelling at microsoft, steve clayton charts his unlikely career rise and shares how stories about people can bring real value to a company. Claytons geek in disguise blog won the company blog award and the best of the best blog award. Microsoft life see how we work together and inspire each. See the complete profile on linkedin and discover steves. Steve clayton chief storyteller, microsoft microsoft. Steve is microsoft s chief storyteller and manages microsoft s inovation, culture and stories team. Steve clayton is microsofts chief storyteller justin brady. As you can see from this shot of my kit, its a lot of stuff usually one or more laptops, headphones, camera, food, etc.
The unlikely story of microsofts chief storyteller mario juarez. One of the things that makes the app so distinctive is how true to real life it is, and this update has brought that home even more, steve clayton, the chief storyteller within microsoft. In a way, you could say the world of microsoft research turns science fiction into science fact, says steve clayton, chief storyteller at microsoft. The blue monster was a cartoonbased social object that me and my microsoft buddy, steve clayton, unleashed on the good but unsuspecting folk at microsoft back in 2007. View steve claytons profile on linkedin, the worlds largest professional. View steve claytons profile on linkedin, the worlds largest professional community. Future visions anthology brings together science fiction.
Steve clayton chief storyteller, microsoft microsoft linkedin. One day, steve clayton was a microsoft systems engineer in the uk. I recently learned of a software called crowd force from steve claytonaidan booth. It didnt start that way he joined microsoft in 1997 as a technical presales guy, talking tech to big companies and began to realize he could translate geek in to something nongeeks could understand. Coming back to the earlier examples of the coffee cup campaigns and even the super bowl. The team is responsible for microsofts company storytelling both internally and externally with a mission to change the perception of microsoft through stories. See how we work together and inspire each other to change the world. There was a microsoft blog back then that covered what microsoft brought to the world. Steve is microsofts chief storyteller and manages microsofts inovation. Microsoft the brand story marketing by storytelling. In this edition of weekend reading, weve got stories on kinect playfit, the new bing fund and a final look at the worldwide partner conference.
Microsofts chief storyteller tells his own story in this. Natural and intuitive technologies such as kinect can be more than just a great platform for. They have also lived in townville, sc and marietta, sc plus 3 other locations. I try my best to travel light, but with my job, its pretty hard to do. Steve clayton steve clayton the best way to predict the future is to create it. Steve clayton, microsofts chief storyteller, and steve wiens, microsoft story labs creative director, present at seattle interactive conference. Though flat design is a popular meme right now, there is something much, much deeper going on here at microsoft. Earlier this week, microsoft unveiled kinect playfit, a new kinect fitness dashboard. Its no secret that architecture and technology go hand in handjust take a swipe through our project database to see a deluge of stunning structures that would be impossible without the professions everexpanding suite of software. The company will run cloud services from the center for consumers, businesses and developers, said steve clayton, who works in cloudcomputing strategy for microsoft international. Microsoft set to fire up dublin data center pcworld. See the complete profile on linkedin and discover steves connections and jobs at similar companies. Steve clayton editor, author at the ai blog page 9 of 60. By steve clayton editor microsoft news center staff.
Steve clayton on how microsoft tells stories using five ps. With just days left until the debut of windows 8, surface, and windows phone 8, you might wonder. Individual it professional male blog of the year steve clayton geek in disguise. Another private blog network but this one seems more. Microsofts steve clayton has been voted top blogger in the it blog awards 2008. This issue, the third in this compelling, visually stunning series of magazinetype treatments, focuses on search and web useor, more specifically, what. Microsoft the brand story bill gates is the culture that created the basis for differentiation and value within the microsoft company brand. Speaking in singapore, 18year microsoft veteran steve clayton outlined the firms strategy for its stories.
874 353 559 236 1310 1389 429 890 1316 985 1255 716 1290 555 1513 1426 139 1463 1296 1164 759 1103 1565 1345 1281 1292 692 1209 311 25 604 873 1581 1404 107 194 1384 374 267 555 284 746 1022 1397 376 677 1098 879 1475 869 1216